When we first laid eyes on the LoreOne, three letters sum up the reaction: W T F? Because, wow, this thing is different. With an appearance that calls to mind, well, a very technical jelly shoe, this new, limited-edition cycling footwear is clearly the product of some majorly out-of-the-box thinking.
Digging into the details, however, we quickly realized the shoe could be a game changer for the 277 pedal-mashing people who get in on the first round of production. After all, the folks behind it are veterans of such progressive brands as Tesla, Nike, Apple, Black Diamond, Puma and DPS Skis. It has been embraced by world-class athletes like Tim O’Donnell and Colby Pearce, who consulted on its development. And the technology involved is about as innovative as it gets. So as we seek to make sense of what lies before our eyes, here are three elements that jump out.
Custom 3D-Printed Carbon Fit

Nobody’s feet are simply mirror images of each other, so why should your shoes be? That’s the question LoreOne seeks to answer with its approach to customizing the fit. First, you scan your feet using an iPhone and a proprietary app, which enables sub-millimeter levels of precision. That data then goes to the Morphic Scan+Print platform, which spits out a conveniently ventilated Carbon AirFrame exoskeleton. What’s different here, Lore says, are “structurally interlocked dorsal and plantar shells that efficiently capture lateral and rotational forces produced by the foot through normal biomechanical movement.”