Editor’s Note: The following profiles were taken from the latest installment of the Velo series by Gestalten, a book about bicycle culture around the world. It’s packed with stories, gear and tons more small bike makers and unique bikes. The book is available now. $50.
Bicycles have evolved. E-bikes power past urban traffic. All-wood bikes bomb slopes. Cargo bikes haul gear and goods. Handlebars sync with phones and GPS buzzes through grips, enabling no-look navigation. These bike, their makers, and their riders are defining the pedal-fueled future. Velo 3rd Gear is a showcase of today’s most covetable bicycles, the latest designs and technologies, and truly stylish clothing. It shares compelling perspectives, stories, and experiences from the growing community of cyclists worldwide and introduces a wide range of products and accessories to satisfy its diverse needs and discerning aesthetics.
And The Revolution

In a neighborhood of Stockholm, Sweden, there exists a shop that is its own little universe, a place where its people evangelize the culture of cycling full time. And The Revolution is a small part of something much greater — a cycling revolution. There, visitors can forget everything they know about how a bike should be sold or purchased, because all bikes are designed, developed, and built in-house at And The Revolution. This systems allows riders to add personal details to their bikes and guarantees a consistently high build quality. In the end, each customer’s bike is functional and attractive, built to inspire, to last for years, and to withstand hills, wind, sun, and rain.