Like Outdoor Retailer but just for snow-related sports, the SnowSports Industries American Snow Show (SIA) happens every January in Denver, Colorado. It’s a gathering of more than 1,000 brands, small and large, that are making strides to push the boundaries of what is possible on skis and snowboards and in the apparel and accessories that we wear when we ride them.
Walking the floor is a spectacle, with boot-fitting demonstrations, musical acts, giveaways, beer being consumed out of gloves rather than koozies, and more long hair and beards than a late-’90s Phish concert. We walked the floor for a few days before taking off for the on-snow demo at Copper Mountain to shred some fresh powder. These 11 products constitute a selection of the most innovative, most technically advanced and downright awesome ski and snowboard gear that is coming out next winter.
Additional reporting by Jeremy Berger.
G3 Scala Skin

G3’s newest innovation in skins comes in the form of the Scala, which uses technology that appears roughly similar to the Fischer Profoil. But the Scala uses a hybrid construction: At the tip of the ski, a scaled urethane material helps increase glide in deep snow, while the rest of the skin is made of the same nylon used in the brand’s Alpinist climbing skin.