“There are two types of riders: those who have crashed and those who will.”
As haunting as that old biker expression may be, a more accurate one might replace “riders” with “motorcycle start-ups.”

Many have popped up on the radar, generated a ton of hype and then vanished without a single bike actually rolling off the line.
That’s especially true regarding electric moto brands of late, with Damon Motorcycles looking like the latest example.
“Our core philosophy is to make the gap between concept and production bike as narrow as possible.”
— Diem co-founder and CEO Daniel Kemnitz
Hoping for a better fate, with a long-term vision and plenty of patience, is Danish start-up Diem, creator of the drool-worthy X-01 prototype. Let’s take a closer look.