Every product gets a bit easier to sell with a major, simply understood superlative attached.
Think “strongest,” “fastest” or even “cheapest,” each of which can take off with the right positioning.

So too can “lightest,” which is hugely appealing when it comes to, say, sneakers or a bicycle or, yes, a motorcycle, as shedding weight can boost speed, fuel efficiency and handling.
Toward that end, I can’t help but get wide-eyed beholding Kove’s new 800X Rally adventure motorcycle, which is almost absurdly light compared to its competitors.
The wet weight of 394 pounds is significantly less than that of pretty much any respectable mid-size adventure bike. The closest is probably Yamaha’s Ténéré celebrated 700, which tips the scales at 459.
Alongside the stoke, I can’t help but be a bit skeptical too, however, so let’s take a closer look.