One easy way to make a product more compelling is to add new features that increase its appeal.
However, an easier way to do so, even after the product has launched, is to decrease the price, ideally below some commonly understood benchmark that suddenly juices the proposition.

Kinda outta the blue, Harley-Davidson has done exactly that with what is already the brand’s most affordable bike.
In a rather unprecedented step, just a couple months after announcing its 2025 lineup, Harley dropped the base price of its Nightster sport cruiser to $9,999.
Nightster moves
A modern, streamlined spinoff of the Sportster (a great bike Harley still makes and improves), the Nightster already boasted classic good looks, reliable performance and a nice price.
While the shaving of $500 is not that much cash (a roughly 5% reduction), the idea of a four-figure Harley gets my attention, with two caveats.