The 2025 Red Dot Awards, some of the most coveted design awards in the world, were just announced. Only one motorcycle was included in the โBest of the Bestโ category this year โ an electric one. While thatโs a pretty surprising achievement, the bike itself (and the brand that made it) are perhaps more surprising.
Of the myriad releases this year, the 2025 Can-Am Pulse โyes, made by the brand that trades primarily in four-wheeled off-roaders โ would probably not have topped my list of candidates for the honor. That said, Iโd be lying if I said I thought it was undeserving, even if it is a bit of a dark horse.

Naked as the day it was born
As the Red Dot Award is design-focused, it behooves me to talk about how stunning this bike is. First, I have to point out that this is an electric motorcycle. While that might irk some purists, it means the bike is future-facing, reflected in its technology and appearance.
The bike has an angular body, but since itโs a naked bike, the Pulse is unmarred by any bulky fairings. While Iโd stray from calling it minimalist, there is a certain allure to its stripped-down exterior and exposed bits.
The bike was inspired by the shape and form of a Canadian snowy owl.