First reported by Daily Coffee News, one of the most respected coffee roasters in the country is sourcing high-end coffee from Jason Mraz.
Bird Rock, a San Diego-based roaster with a reputation for excellence, acquired the coffee from Mraz Family Farm, based in South Morro Hills just outside San Diego.
Why is the price so steep? According to Bird Rock, it’s the first-ever San Diego-grown Geisha coffee, a coffee varietal renowned for exceptional cup quality and tedious production needs. On top of that, it’s coffee grown in California, which is certainly not a traditional coffee-producing region (more on coffee regions here). According to NPR, California coffee production is mostly new, very limited and therefore very expensive.
Combine a famously difficult (and delicious) coffee varietal, one of the best roasters in the US and a low-yield coffee farm in California and you’ve got a recipe for some extremely pricey beans. You can cop a four-ounce bag of them for $199 now.
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