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You can get a cup of coffee at Coffee Supreme’s Midland Park store, but please do not call it a café.
For 22 years, one of the best coffee roasters in the world operated out of a retail shop the size of a shoebox in Wellington, New Zealand. In 2015, it expanded, adding new stores in its hometown and Christchurch while handling a surge in popularity in neighboring Australia. Lost in the shuffle was the company’s Midland Park concept store, located right around the corner from the original flagship.
According to shop managers Erin McGarvey and Alex Kyne, the store’s primary focus isn’t to turn out lattes, but to help you buy better coffee gear which they say is the difference between an okay brew and an unforgettable one. Everything about the shop is tailored to guide visitors not only to gear that’s good, but the tools that work for them.
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The store is broken into sections — one for the beans, one for different brewing methods (espresso, drip, pour-over, etc.), one for cupping and brewing coffee and one for all the stuff you can buy. The intention is for shoppers to come in, ask questions and get hands-on with the brewing equipment before buying it. This setup may sound like it’s only suited for to experienced home brewers, but Kyne says that’s not always the case.