Scandinavian design, at its most classic, is typified by the use of natural materials, light or pale colors, clean lines and shapes and functionality. In a region that battles with long nights, the light colors take full advantage of what little daylight does cut through — and wood is a far better insulator than sheet metal.
But, once we look beyond Ikea, what do we see? Who is pushing the West’s most popular design style into the future? Let these five design firms lead the way.
Hay
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Easily the biggest, best-known design outlet on this list has been at the forefront of contemporary Scandinavian design since its founding in 2002. Ever-colorful, Hay nods to its roots through poppy colors and a simple, clean-lined approach. The brand, however, is not bound by the restrictions of the region’s past — a look through its catalog and you’ll see cast-iron lamps and an upholstered chair that calls to classic Japanese design, and tips its cap to one very famous egg-like chair.