5 photos
Announced at this year’s Madrid Design Festival, IKEA is partnering with Hasselblad (another Swedish company) to bring award-winning photography to IKEA customers worldwide. Named ‘NORRHASSELL,’ the collab will feature the work of seven Swedish photographers — Dmitry Ageev, Lars van de Goor, Hans Strand, Bára Prášilová, Ali Rajabi, Tom D. Jones and Joachim Schmeisser — all pulled from Hasselblad’s Masters Award catalog. While IKEA has yet to announce pricing for the photographs, it’s safe to assume they’ll be friendly and approachable. A recent press release from Hasselblad called the effort a “journey to democratize art and make it available to everyone.” Expect the works to make their way to your nearest IKEA store later this year.
Today in Gear
The best way to catch up on the day’s most important product releases and stories. Read the Story