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Blue Bottle Craft Instant Espresso

Coffee lovers are often presented with a conundrum when making their brew at home: spend a lot of time and effort crafting the perfect cup, or go the quick and easy route with instant coffee and suffer through an inferior beverage. But the days of making that choice may be coming to an end, as coffee royalty Blue Bottle has entered the instant coffee game.
The brand has announced Blue Bottle Craft Instant Espresso, their first soluble espresso product which they say perfectly replicates Blue Bottle’s acclaimed taste in an instant coffee. The goal of the new coffee is to make Blue Bottle’s quality more accessible to a wider range of people, and it took three years of development to perfect. Blue Bottle says the coffee is better than your average instant coffee thanks to the combination of a gentler extraction method using milder temperatures and pressure with a lengthier freeze-drying process. The result is a higher-quality product and a better-tasting cup of coffee … that’s ready instantly.
Blue Bottle’s Craft Instant Espresso will go on sale online and in Blue Bottle cafes beginning November 7, with a 12-serving jar going for $25.