To paraphrase Sean Bean in The Lord of the Rings, one does not simply walk into the tasting for a $75,000 bottle of scotch.
No, one is driven to such a tasting in an Aston Martin — specifically, in my case, the DBX 707, the brand’s latest, most potent SUV. Driven to Connecticut, to be precise, to an art museum created on the grounds of a modern / postmodern architect, where you’re eased into the tasting with fresh Wellfleet oysters, caviar and whiskey cocktails, then whisked off to an underground art gallery to preview this most exquisite of browns before noshing on lobster tails and Wagyu tenderloin.
In other words, it’s an experience.
Of course, it’s hard to fault Bowmore for rolling out the metaphorical red carpet for the ARC-52, the brand’s latest partnership with Aston Martin. It’s not every day a legendary distillery rolls out a 52-year-old whiskey, and it’s not every day a distillery teams up with an automotive icon to create a bottle worthy of installation in an art museum itself (although that, admittedly, is becoming a bit more common).
But for those lucky few — more on that in a second — who actually take home a bottle of Bowmore ARC-52, the draw isn’t the experience shared by a few journalists — it’s the whiskey itself. (Admittedly, if they can afford a bottle of this whiskey, they likely have the means to recreate that sort of culinary experience at the drop of a hat.)