The gang behind It’s Always Sunny in Philadelphia —Rob McElhenney, Glenn Howerton and Charlie Day — are best known for the FX sitcom that made them famous, but they’ve also had their hand at a surprising number of other ventures. Unless you’ve been living under a rock the last few months, you’ve probably seen an ad for Welcome to Wrexham, the documentary series chronicling the purchase of a Welsh soccer team by McElhenney and some Canadian guy. Howerton has carved out acclaimed roles for himself in TV shows such as AP Bio, The Mindy Project and Fargo. Day has become a staple of film, fighting off Ice Cube, kaiju and Jennifer Aniston’s advances alike in the last decade.
But the latest creation from the trio of creative mindsis one that connects back to their roots in IASIP, a show focused on a group of bar-owning degenerates who drink like fish: Four Walls Whiskey.
It is, as you’d expect from the clever crew of TV’s longest-running live-action sitcom, a layered name; not only does Four Walls refer to the confines of a bar like the one their characters run, but it’s also a tongue-in-cheek reference to the TV-and-movie trop of breaking the fourth wall — i.e. characters speaking directly to the audience.
The brand launched in June 2022 with two different expressions: the Cask Strength Single Barrel Collector’s Edition, a 15-year single malt Irish whiskey that’s been matured in former bourbon barrels; and the Bartender’s Blend Limited Edition, a blend of Irish and Pennsylvania rye whiskies which have each been aged five years. (The latter retails for $90, and the former for $1,000; before you cast any aspersions on its celebrity creators for such high prices, however, know that all the money raised by the run of the first batch is being donated to non-profit organizations in support of the bartending community and independent music venues, which were hard-hit by the COVID-19 pandemic and its aftermath.)
To learn a little more about what brought Four Walls to life, we spoke via email with Howerton, who plays sociopathic narcissist Dennis Reynolds on Sunny and who is, according to the brand, the biggest whiskey enthusiast of the trio of founders.
Note: Selected portions of this interview have been condensed for clarity and length.