While its name may bring to mind the lungs of the Earth, Amazon isn’t exactly known for its positive impact on the environment. From an excess of packaging to selling products of unknown origin, Amazon has long been a top contributor to a more polluted world. In 2020, Amazon disclosed that its carbon footprint went up 19 percent, year over year.
The e-tailer has since committed to change through its operations, hoping to hit net-zero carbon by 2040. And in its efforts to achieve that, Amazon has launched a new eco-friendly brand encompassing items from home goods to clothing and beauty.
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Aware, the new sustainable brand from Amazon, features items that are part of the Climate Pledge Friendly program, which means they’ve all received third-party certifications that verify that they meet sustainable standards. These standards vary by the type of product, so organic materials are actually organic and beauty products are free of harmful chemicals. Each of the items in the Aware line featured a helpful little badge to denote their candidacy for the program, and when you go to a specific product page, you can find the exact certifications for that item.
The new line features a lot of products, so we sifted through the selections to find some stuff you may want to add to cart immediately.
