Between fears over coronavirus and being cooped up at home practically 24/7, air purifiers have been a hot ticket item in 2020, continuing into the new year. Coway and Blueair are stalwarts in the category, but Mila, which started as a Kickstarter project, is giving the legacy brands a run for their money.
Mila made its Kickstarter debut in late 2019, and there was no way the brand would know how badly the population would be itching for a unit in the near future. Since its first shipments of the air purifier in June 2020, the brand sold out of two production runs. And with an inaugural product that no one could test out yet, shoppers had to reply on the brand’s lofty claims about its product’s effectiveness. From its promise of offering unparalleled information on your indoor air quality to the basic premise of it working or not, Mila had a lot to uphold. I took Mila for a test run, and this is how it went.
Price (Amazon): $358, includes one filter | Price (Mila): $299, $59+/filter
What’s Good
It’s easy to understand that it’s working: Air purifiers come with a set of terms and phrases that can make shopping for a unit daunting. Mila understands this struggle, and while it doesn’t simplify the science of air purifiers, it does make it easy for people to understand just what the heck is going on with their air quality. Most judge an air purifier by its clean-air delivery rating, or CADR, which is the measurement of an air purifier’s effectiveness by noting the volume of clean air produced per minute based on the space of a room. The higher the number, the better, and Mila clocks in at 447 for rooms up to 1,000 square feet, an impressive feat.
