It’s a coffee table book, a coaster and a door stop. It is the Ikea print catalog. And whether you requested one or not, you’ve undoubtedly come across the bible of cheap homewares and furniture before.
After 70 years, the Swedish furniture megastore announced Monday it would no longer be publishing its annual catalog. Ikea will instead focus on its digital offerings like its website and apps. Consumers’ shift towards online drove over four billion visits to its website and a 45-percent increase in worldwide online retail sales last year, both of which played into the decision to axe the publication.
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“We have been transforming many aspects of how to reach and interact with our customers,” Konrad Grüss, an Ikea executive, says. “And the work continues to find new ways to amplify unique Ikea home furnishing knowledge, products and solutions in the best possible way — to inspire the many people through new ways, channels and format.”
Since 1951, the catalog – first compiled by Ikea founder Ingvar Kamprad himself — has acted as a road map for those trying to navigate their way around interior design. The catalog has been a way to announce new product offerings and to offer design inspiration around some of the most iconic Ikea pieces. Public reaction to the news was swift, with fans of the catalog taking to Ikea’s social media to voice their disappointment.
