Yeti may forever be known for its hard coolers. And in the backcountry, out at sea or simply chilling in your best friend’s backyard, waiting for a pork butt to rest, that’s probably exactly what you want.
But most of us don’t often find ourselves in those environments, as much as we might like to. So the Yeti gear we reach for most often are the Ramblers of the world — a name long associated with the brand’s bountiful drinkware collection but now expanding into food, starting with a new line of vacuum-insulated, stainless steel bowls in half a dozen sizes and heights.
According to Hannah Mara, the head of food and beverage at Yeti, the move has been a long time coming.
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“What’s really fascinating is we always look at our top search terms on a weekly, monthly basis. And what you can consistently bet on is that food always raises to the top,” Mara says.
