In 2010, an entirely unknown e-commerce brand launched its first-ever product: a small, direct-to-consumer camp stove. Over the next decade (and then some), that same company would pioneer some of the most important technological advancements around fire pits and become the industry’s go-to brand.
Now, Solo Stove is returning to its roots, albeit in a very different, unexpected way that puts them in direct competition with another major player: Blackstone. It’s a tall hill to climb, but the Solo Stove Steelfire Griddle certainly looks up to the task.
I’m solo, I’m ridin’ solo
This isn’t the first time Solo Stove has dabbled in outdoor cooking. As mentioned, the brand was founded on a camp stove. However, it’s not the second, either. In 2022, the brand launched pizza ovens, which have since become a complete category in Solo Stove’s catalog.
That said, griddles are an entirely new category for the brand. Still, the company’s technological expertise pairs perfectly with this novel endeavor. From design to performance, this griddle is fully loaded.
The brand claims [the Steelfire is] the “first commercial-grade griddle built for the backyard chef.” That might be clever verbiage, but it speaks to the brand’s pride and confidence.
