Innovation works in mysterious ways. Sometimes it involves loads of research and development, high-tech materials and cutting-edge design. Other times, it’s a couple of Swiss dudes jamming 20 cups of coffee into a toothpaste tube.
No, really. That’s No Normal coffee, which ranks high on this list not only for the technical achievement but also because, unlike with products serving a hyper-specific niche, literally anyone who’s not allergic to caffeine can enjoy the fruits of Philippe Greinacher and Alexander Häberlin’s labor.
No NormalGP100 Winner
No Normal Coffee Dark Roast
Specs
| Main Ingredients | 100 percent Fairtrade Arabica beans, organic Swiss beet sugar |
| Coffee Servings Per Tube | 20 |
| Shelf Life | 12 months |
The Dark Roast’s incredibly concentrated formula? Primarily 100 percent Fairtrade Arabica beans, sweetened with organic Swiss beet sugar.
Because the contents of each 100-gram tube is basically a paste, you can also just squeeze the tasty (albeit quite strong) formulation onto a cracker, banana or directly into your gaping maw.
From an outdoors perspective, we’ve been impressed with how smoothly you can stir five grams (or more) into 100 milliliters of cold or boiling water for instant coffee that tastes and kicks like real coffee (because it is) — and is ready to drink faster than any backcountry solution we’ve tried.
