Editors Note: It hasn’t been very long since we published this story but even in the handful of intervening months the bourbon boom has continued and bottles with any mild attachment to Pappy Van Winkle have all but vanished from the shelves. If you can find a bottle of Weller 12 (or even the relatively more abundant Antique) for less than $30, best buy it quickly.
At night, when bourbon connoisseurs go to bed, many dream of Pappy Van Winkle, a line of three exquisite bourbons (15, 20 and 23 years old, all of them colloquially referred to as “Pappy”) distilled and bottled by the Sazerac Company at the Buffalo Trace Distillery. Much of Pappy’s legend comes from its high demand: when it’s released, liquor stores dust off month-long waiting lists to decide who gets a bottle. But that demand is a product of quality, which many experts insist is a cut above all other bourbons. They laud its memorable nose, smooth taste and long lasting finish. Whether or not Pappy is better than other bourbons, the demand drives an incredible secondary market, where bottles of Pappy 20 and 23 often sell for ten times their retail value. In other words, unless you have a cousin in the liquor business, that’s the price you’re going to pay.
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Or not. At the end of last year, Bourbonr Blog made headlines in the liquor community by posting a recipe for “Poor Man’s Pappy“, a 3:2 mixture of W.L. Weller 12 and Old Weller Antique. It yields a 100.2-proof bourbon blend that, while not exactly Pappy 15, “comes close”. Experts called bullshit. How could two sub-$30 bourbons emulate one of the most lauded spirits in the world? The justification lies in history.
In the early 1900s, a young man named Julian “Pappy” Van Winkle and his friend, Alex Farnsley, bought W.L. Weller & Sons, a liquor wholesaler where they had worked as salesmen. They also bought the A. Ph. Stitzel Distillery, which made bourbon for Weller, and merged the two companies to create the Stitzel-Weller distillery. At the age of 91, Pappy died, leaving his son, Julian Van Winkle Jr., in charge.
In 1972, stockholders forced Julian Jr. to sell the distillery and its labels. The Van Winkle family only managed to keep one, a pre-prohibition label called Old Rip Van Winkle. Although the Van Winkle’s no longer owned the Stitzel-Weller distillery, they continued to use the exquisite Stitzel-Weller stock in their mash bill for the Pappy. But in 1991, the Van Winkles faced a new problem: the Stitzel-Weller distillery stopped producing. For a while, the Van Winkles got by on old stock, but with supply running low, and demand increasing yearly, Julian III (Julian Jr.’s son) made the decision to team up with Buffalo Trace, and start using BT’s wheated mash bill.
Pappy Glass