
The Beef Council successfully hijacked America’s dinner plans in the early 90s with one simple phrase. Now, we’re executing a hostile takeover of your bar with just two simple words: “beef drinks”. Yeah, you heard us — that same intoxicating meat flavor that works wonders on your taste buds at mealtime is just as delicious in a liquid state. In some ways, it’s actually enhanced. Whether used on its own as a base or added to mainstays like a Bloody Mary for an extra kick in the steer, beef stock’s addition into your cocktail repertoire will push your brunches, tailgates and other drinking endeavors into a bold new chapter. We experimented with two classic beef-infused drinks, the Bull Shot and Bloody Bull, in our latest Month of Beef feature.
Find out what we discovered below.

Taking Stock of the Key Ingredient
Broth, bouillon or stock? Recipes often call for beef flavor in one of these specific three forms, so what’s the difference? The truth is, the cooking community doesn’t have a definitive answer. Some say the distinction in terms relates to the amount of salt content found in the brew. Some say it’s all about flavor concentration. Others argue it’s just labeling jargon designed to separate what’s store bought from what’s home made. A few factions believe they’re all the same thing.
Frankly, we could care less about nebulous vernacular; but to make a top-notch beef cocktail, capturing that rich, beef flavor in some kind of liquid form is key. Along those lines, home made beef stock will always outpace store-bought solutions. But if you’re like us and don’t have a full day to boil down your own, we’ve got a hack that makes tasty use of last night’s steak leftovers. Toss ’em in a medium sauce pan with a quart of store-bought beef stock and a hefty dose of salt. Then, apply high heat until the mixture has reduced by at least half (this typically happens after about 30 minutes of cooking). Strain the remaining liquid, pass the boiled beef bits to your dog and toss the concentrate in the freezer to quickly chill if you’re looking to booze right away. Otherwise, allow the concentrate to reach room temperature at your leisure. This process yields potent beef flavor that’s perfect for the recipes below. Call it whatever the hell you want.
