This excerpt is from Joshua M. Bernstein’s Drink Better Beer, which is available now.
As America closes in on being home to 8,000 breweries, beer labels are becoming more and more important as a way to stand out from the crowd. Catching a customer’s eye in the beer aisle or in the fridge at a bottle shop is a major victory as the competitive landscape changes.
But you as a customer should not be buying a beer simply because you like the artwork on the can — you’re savvier than that. Instead, it’s important to know what you’re looking at and what everything on a beer label means.
Author and beer journalist Joshua M. Bernstein has just published his fifth book around beer, Drink Better Beer. It’s full of helpful information and stories about the growing craft beer world like why you should drink lager, the evolution of the IPA and how to read a beer label.
Every beer label tells a story about the liquid. Here’s your handy cheat sheet to a beer label’s most common acronyms.
