He might be known as a world-famous comedian and entertainer, but Kevin Hart is also an incredibly successful businessman and entrepreneur. Now he can add a new role to his resumé: tequila brand owner.
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Hart has just announced the launch of his own tequila brand, Gran Coramino. The brand is made in partnership with an 11th-generation tequila maker named Juan Domingo Beckmann, whose family has been in the tequila-making business for over 250 years.
“I’ve always had a passion for tequila and wanted to put out my own brand for a long time, but was looking for the right partner,” Hart says. “When I met Juan Domingo Beckmann, I knew he was the person to help make my vision come to life. I wanted Gran Coramino to be something different in the market — to tell a story that hadn’t been told before.”
ReserveBarGran Coramino
Gran Coramino will start with a single expression, a cristalino reposado tequila — which means the tequila is aged, then stripped of its color to look like a silver tequila. This process retains all the flavor and aromas of an aged tequila, but offers the mouthfeel and lightness of a blanco. In Gran Coramino’s case, the tequila is aged in European oak barrels and finished in California Cabernet wine casks. The tequila then undergoes a slow-filtration process — which Beckmann invented over a decade ago — to create the cristalino. The end result is an oaky sweet tequila with a crisp mouthfeel.
