Whether on TikTok or in convenient product placement, you’ve likely seen the Balmuda Toaster. Made by the Tokyo-based brand Balmuda and released in the US in 2020, the $299 toaster has become a hot product, owing in part to its beautiful design and luxury price tag — and it’s not alone.
Whether a classic Smeg or the minimalist Sowden Toaster, a fancy toaster is certainly on a lot of folks’ wishlists. But of all the kitchen appliances you can spend your hard-earned money on, we set out to see if this toaster was worth the splurge.
Balmuda Toaster: What We Think
This stunning toaster oven’s reputation precedes itself. It’s an excellent toaster and a beautiful countertop appliance. I’ve been using it for months to toast bread and reheat leftovers, and, honestly, I love it. Its unique steam tech really is a game changer, and the design is absolutely gorgeous — but is it worth $300? Only if you’re looking for a work of art over a toaster.

Balmuda Toaster
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$299.00 (10% off)
Pros
- It's beautiful and toasts well
- The steam/toasting feature is really unique
- Intuitive and easy to use with just two controls
Cons
- $300 is a lot for a toaster
- Takes up a lot of counter space
- Difficult to clean
If you can afford the price tag and counter space, the Balmuda is gorgeous and performs well. But I wouldn’t necessarily triple your toaster budget to splurge on an appliance that won’t serve multiple uses in your kitchen.