Sriracha, a fiery red sauce with Thai and Vietnamese roots, is everywhere these days: on McDonald’s burgers, Chik-fil-A sandwiches, Starbucks’ hot foods, positioned alongside ketchup in classic diners and in the cabinets of nearly every American kitchen. That’s because it was born here — a creation of David Tran, who is of Chinese heritage, but was born in Vietnam, in the mid-80s.
Chan based his recipe, which he called “rooster sauce,” on sauces served in Si Racha, a coastal town in Thailand. (Popular reporting states it can be traced back to Ms. Thanom Chakkapak at Trok Laem Fan.) The ingredient list is short — chili peppers, vinegar, garlic, salt and sugar — and the name is by no means trademarked. That’s why everyone from the execs at Chik-fil-A to the folks at, say, Pizza Hut can capitalize on its IP.
But, despite its ever-growing popularity with everyone else, Tran says he made the sauce for people like him.
“I made this sauce for the Asian community, but I wanted something that I could sell to more than just the Vietnamese.”
“I made this sauce for the Asian community,” he told The New York Times in 2009. Once he’d settled on his formula, though, he knew it could become something big — something that could compete with ketchup. “I knew, after the Vietnamese resettled here, that they would want their hot sauce for their pho. But I wanted something that I could sell to more than just the Vietnamese.”
His efforts turned “rooster sauce” — recognizable by its bright green cap, thick red contents and the illustrated rooster, which he sells through his company, Huy Fong Foods — into what is by and large the world’s biggest sriracha brand. It’s still made here in the United States, though, using red jalapeno peppers — they’re red because they’re harvest later in the season; prematurely picked jalapenos are green — that are grown close by in California. They give the sauce its edge: a pungent, precise punch of pepper-induced heat comparable to sambal, but with less funk.
For most folks, Huy Fong’s sriracha is simply sriracha, the way Kleenex are kleenex. And to be honest, it’s fair of them to assume it’s the only one. Because the name itself is not trademarked, anyone can call the sauce they make sriracha, even if it isn’t Tran’s.