When Hellen Obiri broke away from the pack during this year’s Boston Marathon, few spectators questioned whether the defending the champ would win the world’s most prestigious road race.
Instead, the only thing anyone could ask was, “What the hell are those shoes?”

They turned out to be an unreleased version of the year’s most intriguing model, the On Cloudboom Strike LS, which feature a laceless upper sprayed on by robots.
It’s just as cool as it sounds.

GP100 Winner
On Cloudboom Strike LS
Specs
Stack Height | 39.5mm |
Heel-to-Toe Drop | 4mm |
Weight | 170 grams (six grams) |