Sometimes, you need to fight fire with fire. Or, in the case of Nike, cushion with cushion.
It’s no secret that Nike has struggled with slumping sales. And while it remains the largest shoemaker in the world, it continues to lose a significant number of customers to upstarts like Hoka, which recently appointed a longtime Nike exec to lead its brand.
The Swoosh’s next running shoe aims to win them back. What’s more, it isn’t being subtle about it.

On the plus side
Leaked photos of the forthcoming Vomero Plus show Nike won’t give up easy in the battle of cushioning, with the new shoe set to arrive as the brand’s most obvious response to Hoka to date — specifically, the latter’s high-stack Bondi model.
