If there is a man who appears to be the archetype of testosterone-fueled strength, it is California’s former governator, Arnold Schwarzenegger. What do real men, men like Conan the Barbarian, the Last Action Hero and the Kindergarden Cop eat? Steak, of course. Giant heaping piles of it. Indeed steak is so synonymous with strength that “strength” is the title of this slightly weird marketing booklet from the National Cattlemen’s Beef Association.
Endurance athletes too are often urged to draw strength from meat. I have been paid to exercise at various points in my life and cannot count the times I have been served a giant bleeding hunk of cow the night before I set off into the depths of aerobic exhaustion. This practice, it seems, has historical precedent. According to one peer-reviewed article by respected sports science guru Asker Jeukendrup, and of course the film A Sunday in Hell, steak and chicken wings were the fuel of Eddy Merckx, perhaps the greatest cyclist ever to have turned a pedal.
But the times, and the breakfasts of champions, are changing. If you had access to the internet or the supermarket in the past few months, you are probably aware of The Game Changers, which features, among other luminaries, the seven-time Mr. Olympia himself. The film follows UFC fighter James Wilks as he attempts to recover from injury using a plant-based diet — and portrays ditching animal products as not only healthy, but also a significant boost to the performance of elite athletes.
Since the film’s release, it has come under pretty severe criticism from both sports nutritionists (including Jeukendrup himself) and other vegan advocates for its clear bias, use of logical fallacies and cherry-picking of evidence. Additionally, the film’s executive producer, James Cameron (who also, incidentally, directed Arnie’s Terminator), owns a plant-based protein company: Verident Foods.
But just because the film stretched the truth doesn’t mean there wasn’t truth in it. It has started a conversation on plant-based diets that, in the face of an epidemic of obesity, increasingly severe climate change and a growing global population, we really need to be having.
