Walk into any running specialty store for a new pair of shoes and you’re likely to encounter a store associate trying to upsell you a pair of performance insoles. Now I can’t blame the hustle and thirst for another sale by the employee but is there any merit to this retail strategy?
What are running insoles?
Insoles are designed to give the inside of your running shoes more comfort and support than what’s offered by the shoe’s build itself. Also referred to as inserts or orthotics, these add-ons can come in a bevy of styles specific to different training needs.

Some insoles plump up the underfoot cushioning to make you feel like you’re running on clouds. Others may boast a more rigid frame construction to help add responsiveness and spring to your toe-offs. There are also gait-specific insoles that can create a cradling sensation across your footprint to give you the perfect mix of support and comfort whether you’re a pronator, neutral runner or supinator.
To boil it down, insoles are simply structured additions that sit between your foot and shoe bed, designed to help improve comfort, reduce pain and give your runs a more enjoyable experience.