Adidas’s Best Performance Shoe Ever Is Also Maxed Out on Style Points

Pharrell’s exclusive rendition of the brand’s best-in-class marathon racer further proves its reputation as an elite status symbol.

Adidas Adizero Adios Pro Evo 1Adidas

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When Adidas first released the Adidas Adizero Adios Pro Evo 1 in 2023, the brand limited the shoe to just 500 pairs. It also cost $500 — a fact that only fueled its reputation as a bona fide status symbol.

Then, as if that wasn’t enough, Louis Vuitton creative director and longtime Adidas collaborator Pharrell Williams gave the Adizero Adios Pro Evo 1 a personal, highly exclusive makeover.

Adidas Adizero Adios Pro Evo 1
Pharrell’s colorway swapped out black stripes for green, blue and brown.
Adidas

The designer debuted his one-off colorway, called “Earth,” at the Paris 2024 Olympic Games — where the shoe won gold in the men’s marathon — thus setting the stage for a long-awaited release last November.

Pharrell in a pair of Adidas Adizero Adios Pro Evo 1
The designer debuted the Adizero Adios Pro Evo 1 Earth last summer at the Olympic Games in Paris.
Getty Images/Pool

Going fast

Limited to less than 100 pairs (and selling out in literal seconds), Pharrell’s green, blue and brown rendition did little to introduce more runners to Adidas’s best tech: the featherweight racer clocks in at less than five ounces and features cutting-edge foam and an aggressive rocker geometry designed for PRs, world records and Olympic medals.

Adidas Adizero Adios Pro Evo 1
The shoe has an ultra-aggressive rocker designed for world records and Olympic golds.
Adidas

However, with a simple stroke of color, the designer did imbue the shoe with fashion cred worth of its performance chops — as evidenced by its luxury price tag on the secondary market.

At the time of writing, the last sale of the shoe on StockX went north of $1,800.

Adidas Adizero Adios Pro Evo 1
Sales of the Adizero Adios Pro Evo 1 Earth on the secondary market go for hundreds, if not thousands, of dollars over MSRP.
Adidas

A second run

Now, the Adizero Adios Pro Evo 1 is preparing to run it back with a second drop ahead of the London Marathon, sold exclusively at End. via the retailer’s flagship store at 59 Broadwick Street.

That said, the release on April 26 will be limited to just 85 pairs, meaning participants in the London Marathon hoping to make a fashion statement will want to be — if nothing else — exceptionally quick.

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