Don’t let itsmeathead mythos fool you — creatine has gone mainstream. The amino acid heralded for its effects on muscle strength and athletic performance is one of the most in-demand supplements in health and wellness circles. New York-based trend tracking group Glimpse reports its popularity has grown by more than 30 percent in the past year alone.
Products in the Guide
What accounts for the massive spike? “Creatine supplements are attracting more women, older demographics and even vegans (who don’t typically consume creatine-rich foods),” according to The Vitamin Shoppe’s 2023 Health and Wellness Trend Report.

Probably because it does more than build muscle. The human body naturally produces creatine and converts it into energy, however at levels far below what you’ll find in powdered form. Research shows regular supplementation has the ability to help combat the effects of aging, including memory and muscle loss; improve recovery times after grueling workouts; and even help prevent dehydration and cramps.
It’s also incredibly safe … with the science to back it up. The compound, discovered in 1832 by French philosopher and scientist Michel Eugène Chevreul, is one of the most researched supplements ever, and the world’s best athletes have been taking it for decades.