Connected fitness can bring a lot to your routine, offering up live and on-demand classes from the comfort of your home. Still, though, there are some sessions that feel better in the presence of others. As we continue to reimagine how we work out, many have adopted a hybrid model, splitting convenient at-home routines with in-studio classes.
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Lululemon is looking to blend that model into a seamless experience, connecting athletes to a wide array of content, community and products with the launch of its all-new Lululemon Studio. This latest, now-streaming service offers world-class training content, access to in-studio workouts as well as product-specific benefits for a one-stop-shop environment for all things fitness.
“Lululemon Studio unlocks the versatility our community has told us they are looking for now,” says Nikki Neuburger, Lululemon’s Chief Brand Officer. “No longer will you have to choose between going to your favorite studio or streaming a class at home — you can have both.
Lululemon Studio builds off the Mirror’s library with some of the most sought-after programs.
The all-new streaming service is designed to pair with the Lululemon Studio Mirror, which brings a great foundation to this launch in its more than 10,000 on-demand and live-streamed classes from Lululemon’s expert Trainers. The updated membership adds a breadth of content to this lineup, including some of North America’s most sought-after studios including AARMY, DOGPOUND, Pure Barre and more. Live classes are available throughout the day, everyday, while on-demand routines are accessible 24/7 to match your fitness needs.
Lululemon Studio members have access to all this heart-pounding content, whether in-person, in the Lululemon Studio app or at home in front of the Mirror. Additionally, Lululemon Studio has teamed up with Warner Music Group, enabling members to rock out to tunes chosen by trainers and partners.
