Welcome to Talking Points, a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios.
Roark’s new collection with Motörhead is inspired by a love of music and running. The collaboration makes sense, with millions of runners nationwide plugging in and jamming out for miles at a time, and arrives with plenty of pieces that can empower your favorite routine.
A mix of “unabashed chaos” and “unhinged expression,” the collection reminds fans to “move at their own damn pace” – a philosophy we can definitely get behind. The new pieces aim to rage against the aesthetics of traditional pastel-colored activewear and offer plenty of race-ready technical performance pieces. Equipped with everything from comfortable knit tees to moisture-wicking running shorts, this new collection tells fans, “you better run.”
RoarkThe Backstory
Roark Run Amok: Equipping Runners with Durable Performance Gear
Traditionally, Roark Run Amok has aimed to equip and empower runners with comfortable, performance-grade apparel. The brand’s playful graphics are always sure to turn heads, while its fabrics and designs are chosen with the utmost care.
Each season the brand finds inspiration for its collections in a different part of the world. New collections are designed to tell a story of adventure, cataloging the brand’s timely inspirations and innovations. Roark emphasizes that its products empower fans to discover themselves “through authentic, youthful, modern and purposeful adventure on the road less traveled.”
The new collaboration with Motörhead marks another exciting departure. The legendary band describes itself as “fast and loud” and is committed to “defining new paths in music.” As a result, this partnership brings together two entities determined to forge their own adventure – and fully prepared to bring fans along with them.