Climate change has the ability to affect any and all facets of our lives, and our fitness is no exception. With fewer and fewer training environments available, it’s important to try and re-evaluate our habits to preserve and protect our Earth.
Sure, small changes on an individual level can help, but when a major brand makes sustainability a focal point, the impact can be more of a home run — and that’s exactly what Nike’s swinging for with its latest innovation.
Nike Forward takes a revolutionary approach to apparel creation with a significantly smaller carbon footprint. Utilizing punch-needle machines for the purpose of making premium, sustainability-minded products, this latest material could drastically reshape the way our favorite fitness apparel comes to life.
“We believe this platform has the potential to reset the way we think about material and apparel,” says Aaron Heiser, VP of Global Apparel Product Merchandising. “This is the biggest Nike apparel innovation since Dri-Fit 30 years ago and has huge potential to transform the industry in the way that Air and Flyknit did for Nike footwear.”
What is Nike Forward?
The fibers contained within Nike Forward are turned directly into textile through an ultra-futuristic and reductive needle-punching process, similar to needle punches used in the automotive and medical spaces. This practice, which Nike took over five years to research and develop, helps reduce the amount of steps needed to achieve the end product. Fewer steps mean less energy consumption — Nike Forward’s carbon footprint shows an average of 75% reduction when compared to traditional knit fleece.
Nike Forward has a lighter density than traditional fleece, which also aids in shrinking the material’s environmental impact. The lightweight nature allows the Nike Forward collection to utilize multiple ultra-thin layers to achieve a variety of functions like warmth or softness. According to the brand, the inaugural collection will contain a Therma-FIT ADV layer for added warmth without unnecessary weight, just in time for those fall training circuits.