Swiss-based On has always been about disrupting its industry — providing premium footwear, apparel and accessories for performing at the highest level. It only takes one look at their CloudTec runners to see the brand is okay with bending the norm a little…especially when the engineering behind said bending is purposeful.
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On continues this innovative mantra with the release of two all-new sports bras. Designed for athletes of all ages, these apparel pieces contradict the paradigm that supportive, high impact sports bras value performance over comfort.
“We wanted to guarantee that we were putting forward the best possible product,” says On apparel development leas Fiona King. “After nearly two years of design and development, we feel proud to release our Active and Performance Sports Bras that go above and beyond the capabilities of other sports bras on the market.”
On’s new bras squash the typical frustrations of finding a proper sports bra
OnUtilizing Swiss engineering to painstakingly alter and improve the product over two years, On sought to develop a sports bra that met the standards for an elevated fitness experience. The brand also worked with a third party institute — Progressive Sports Technologies — to better understand how to better the sports bra landscape, as typical high-impact bras were viewed as less comfortable due to the increased compression and restricted movement.
