This isn’t the first place you’ve heard it, but we’ll mention it again: it’s officially the new year, which officially means most of us are kicking off new or renewed fitness regimens. And to help support your fitness fascination, the following brands have released new and exciting products to get you moving and grooving. So what are you waiting for? Let’s get this party started.
HVMN Ketone-IQ

The San Francisco-based lab whose name is an acronym for Health Via Modern Nutrition began making waves a few years back when its exogenous ketones started blowing up the Tour de France. Enabling athletes to use ketones for fuel leaves glycogen available for muscle repair and recovery, so you can train harder and longer. And the brand’s latest high-end product is more accessible to weekend warriors —a sippable daily supplement that elevates ketone levels for six hours to boost your brain, body and metabolism. Translation: consistent clean energy without spikes or crashes.
Price: $120 for a 3-pack (30 servings)