An exercise fad is a bit like a nationwide dance craze. At best, it’s cheesy in hindsight, but a sweet reminder of the time: roller rinks and P90X are the fitness world’s Twist and Electric Slide. At worst, we have Shakeweights and Thighmasters, the fitness world’s Chicken Dance and Macarena. Goofy spandex is also more or less a constant.
To an outsider, it all makes us Americans look a bit silly. Comparing ephemeral Western fitness fads with longstanding Russian practices, Marty Gallagher, former coach of Powerlifting Team USA, writes: “We in the West are continually dazzled by the latest innovation, seduced by shortcuts, lured by sleek and glossy exercise machines and razzle-dazzle nutritional supplements.”
With the slew of new boutique fitness studios and exercise ideologies taking after SoulCycle and CrossFit, respectively, that seems truer by the day. That doesn’t mean they’re all clunkers; time will be the judge of that, and on the bright side, it means more gateways for fitness newbies to slowly find their niche. For now, here’s what you can expect the office fitness buffs to prattle on about in the near future as they fill up their branded Nalgenes at the water cooler. Don’t be afraid to join ’em.
305 Fitness

If you’re the type to sweat a lot on the dance floor, you’re either out of shape or you’re grooving a lot harder than anyone else around you. 305 Fitness, which merges dance with interval training, is a good solution for either person. Each class is led by an instructor backed by a live DJ, rather than an iPhone wailing the trainer’s pump-up playlist through the sound system, and lighting, meant to evoke a club, works to both stimulate and pacify the self-conscious. The Huffington Post observes that “While the class [feels] like a party, the workout aspect [isn’t] disguised,” and that “jumping jacks, squats and lunges [make] their way into the choreography,” depending on whether you attend arm- or leg-focused sessions. The franchise was founded in Miami (its namesake), with studios opening up in DC and New York City.