Perhaps you know all about Tree House Brewing Company. If not, you should.
The Massachusetts brewery frequently tops roundups on sites like Beer Advocate, where it claims nine out of the top ten spots on its list of the world’s best New England IPAs. Only two of those beers have less than 1,000 ratings. They all have perfect scores.

However, as good as the brewery’s IPAs may taste, they’re not exactly easy to buy — unless, of course, you’re one of the 13,000 people living in the small town of Charlton, where Tree House operates it primary facility.
To date, the brewery has mostly limited its beer to direct sales, prompting pilgrimages, long lines and, generally speaking, too little beer to go around.
That’s changing now.