Despite the hype and attention that whiskey has garnered over the last decade, it may surprise some that vodka continues to be the top-selling spirit category in America by volume. In 2023, the spirit racked up $7.2 billion in US revenue, according to the Distilled Spirits Council of the United States. The second highest revenue-generating category was Tequila and Mezcal, at $6.5 billion, which also happened to be the second fastest-growing category in the US last year.
Few people are also aware that in 2020, US vodka regulations changed significantly for the first time since 1949. The Alcohol and Tobacco Tax and Trade Bureau, or TTB as it’s known for short, updated the legal definition of vodka to allow the spirit to be “treated with up to two grams per liter of sugar and up to one gram per liter of citric acid.” Translation: the traditionally “neutral” spirit was finally allowed to have character.
A Vodka Made from Agave
For those reasons alone, the business case behind Weber Ranch 1902 Vodka makes total sense. Unlike traditional vodka crafted from wheat, corn, or potatoes, Weber Ranch vodka is made from 100 percent Blue Weber agave, named after French Botanist Frédéric Albert Constantin Weber, who first cataloged the species in 1902.
Its unique production process starts with an initial distillation in Jalisco, Mexico. The spirit is then imported to Muenster, Texas, where it’s combined with water, further distilled in copper pots and column stills, and then finally filtered.
The result is a distinct and delicious vodka with faint tequila notes that’s unlike almost anything else on the market.
