Since launching in 2009, Hoka has rapidly expanded both its reach and its offerings. The $2 billion brand now makes dozens of models for going fast, slow and every pace in-between.
It also has a robust collection of trail-ready shoes, with plenty of accolades to back it up as a serious contender for any flavor of running — or simply commuting to work.
Though many of the its models could lay claim to the title of “flagship Hoka,” few would have a better case than the Clifton.
After all, the workhorse trainer isn’t just Hoka’s most popular design. The Clifton might be the most popular running shoe, period.

According to Strava’s most recent Year In Sport report, it was the top shoe globally and in the US, with male and female runners both favoring the specific silhouette. It’s also the single fastest-growing model, meaning more runners than ever are switching to Hoka from other brands.

Save $29
Hoka Clifton 9
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$145 (20% off)
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$145 (20% off)