Hoka Just Dropped the Price on Its Insanely Popular Workhorse Trainer

The Clifton isn’t just Hoka’s most popular running shoe. It might be the most popular running shoe, period.

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Since launching in 2009, Hoka has rapidly expanded both its reach and its offerings. The $2 billion brand now makes dozens of models for going fast, slow and every pace in-between.

It also has a robust collection of trail-ready shoes, with plenty of accolades to back it up as a serious contender for any flavor of running — or simply commuting to work.

Though many of the its models could lay claim to the title of “flagship Hoka,” few would have a better case than the Clifton.

After all, the workhorse trainer isn’t just Hoka’s most popular design. The Clifton might be the most popular running shoe, period.

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The Clifton is the most popular shoe on Strava, according to user data.
Hoka

According to Strava’s most recent Year In Sport report, it was the top shoe globally and in the US, with male and female runners both favoring the specific silhouette. It’s also the single fastest-growing model, meaning more runners than ever are switching to Hoka from other brands.

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Hoka Clifton 9

When people talk about Hokas, they mean shoes like the Clifton — heavily cushioned, lightweight, durable. It’s also affordable, especially on sale.

Why runners love the Clifton

Part of the reason for its popularity comes down to performance. The most recent version of the shoe, the Clifton 9, features the brand’s signature early-stage MetaRocker for a smooth transition from heel to toe.

It also offers ample cushioning by way of a thick layer of EVA foam (the most ever for the Clifton series), as well as a breathable, no-nonsense knit upper.

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Unmistakingly Hoka: bright colors are just part of the vibe.
Hoka

Of course, price, per usual, plays its own role.

Even at $145, the Clifton 9 represents something of a value pick compared to many other trainers out there. Flashier models, with more bells and whistles (such as state-of-art foam and carbon-fiber plates), frequently start at $180 and work their way up from there — sometimes way up.

Ready for the real kicker?

Hoka’s running a rare sale on the Clifton 9 in the orange Solar Flare colorway. Most sizes are available for just $116 — a 20 percent discount on a definitive winner, no matter what pace you run.

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