In 1960, Massachusetts-based New Balance designed the world’s first ripple-sole running shoe. In the past half-century the brand has grown dramatically working with factories across the world to produce its iconic sneakers. While New Balance shoes produced overseas are affordable and plentiful, the brand’s flagship models are made in America.
The brand operates five shoe factories in the Northeast: three in Maine (Norridgewock, Skowhegan and Norway), a plant in Boston and another in Lawrence, Massachusetts. While the footwear produced in these factories comes with a premium price tag, the product is well worth it. One of the brand’s iconic styles, the M977, is a prime example. At the factory, the shoe is crafted in just 22 minutes on an assembly line that is made up of around 40 stations. It features pigskin suede uppers, an Encap midsole and a durable rubber outsole.
Now at End, you can save 31 percent on the M977 in an olive drab colorway. Available in sizes 7 to 11, it now costs just $179 — not a bad price to pay for an American-made sneaker.
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