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There it is, slung beneath a monolithic 15.5-kWh battery and shrouded in a polished cast-aluminum casing. Dubbed ‘Revelation’ for obvious reasons, the electric motor powering the Harley-Davidson LiveWire represents a massive leap beyond the venerable internal combustion V-twin. The philosophical shift involved in refining the drivetrain was so significant, it required some nine years to develop and fine-tune the setup and calibration. As such, the motor is the visual and ideological centerpiece in the 549-pound LiveWire, a point of pride that aims to leave the 116-year-old brand’s woes behind and propel it fearlessly into the future.
Launched with a $29,799 pricetag that puts it in unabashed luxury-product territory, the LiveWire goes whole hog on the electrification theme. There are high-tech touch points baked in throughout: a touchscreen TFT display, a well-executed Harley-Davidson Connect app, a fresh-off-the-presses partnership with Electrify America, and two years of free charging at participating Harley-Davidson dealerships. But is the first-ever electron-powered Harley good enough to convert the old school cognoscenti, or is it a high-priced halo that will alienate eco conscious millennials?
The Good: From the precise-but-smooth throttle response to the way it intuitively turns into corners and whooshes away on straights, the LiveWire’s dynamic capabilities are remarkably good for any motorcycle, let alone one that’s powered by a battery.
Who It’s For: The million-dollar question: Who wants a $30,000 Harley-Davidson that a) is probably too radical for H-D traditionalists, and b) too expensive for the young buyers the brand is hoping to attract? Harley admits this is an aspirational bike with a premium price tag, but LiveWire also kicks off a string of less-expensive EV products, including a cute-as-a-button electric minibike and a battery-powered bicycle. Regardless, it’s hard to get around the fact that LiveWire occupies a curious niche; it’s unlikely to become a volume seller for the brand.
