Rugged, reliable and downright cool — it’s easy to see why the Toyota 4Runner remains one of the most lust-worthy off-road SUVs in the US.
But it may have some competition on the way, and not from a manufacturer drivers typically associate with dirt trails and rocky paths.
Off-road and off-script
After unveiling the Tacoma-like Tasman in 2024, Kia has all but confirmed it’s working on a truck-based SUV. And it could arrive in just a few years.

At a recent media event in Australia, Kia engineer Graeme Gambold unexpectedly told CarSales that the company was targeting a Tasman-like SUV “three years down the track.”
According to the report from that event, Dean Norbiato, one of Kia’s marketing chiefs, then quickly interjected, clarifying that Kia would be focused on the Tasman before expanding upon the premise of an off-road lifestyle vehicle ready to take it to Toyota.
