Too many cooks in the kitchen is usually a bad thing. But when those cooks include names like Huckberry, Toyota Tacoma, The James Brand, Rumpl, Aaron Draplin … well, you’ve just got to pull up to the table and enjoy the delicious feast you’re about to be served.
Online retailer Huckberry has teamed up with Toyota for a Tacoma-themed collection that honors the heritage of the iconic truck with a suite of clothing and gear featuring Draplin-penned designs inspired by Toyota’s old-school TRD “tricolor” colors of red, orange and yellow made famous by racing legend Ivan Stewart in the 1980s.
Huckberry x Tacoma x Draplin
The new collection features exclusive designs created by Aaron Draplin. In case you’re not super plugged into the gear space, Draplin is a legendary product designer. He’s the co-founder of Field Notes, he’s collab’d with The James Brand, and his company Draplin Design Co. — or DDC — has worked with everyone from Nike to Finex Cast Iron.
For the new Tacoma capsule, Draplin applied his signature bold and retro aesthetic across a range of clothing. He came up with a custom Huckberry x Tacoma logo featuring Huckberry’s tree logo against a Toyota tricolor background, and he leaned heavily into the truck’s “Taco” moniker for a series of colorful vintage-inspired tees, hoodies and trucker hats.
