The North American Car of the Year Awards, often known as “NACTOY” for short, have been a fixture of Detroit’s International Auto Show in January since 1994. The show itself has moved to September in the last couple years, but the awards have maintained their traditional January time slot.
A panel of 50 automotive journalists from North America voted from a list of 52 eligible vehicles for the best car, the best pickup truck, and the best sport-utility vehicle. Last year’s winners were the Acura Integra, Ford F-150 Lightning and Kia EV6, respectively — but as of today, they hold their crowns no longer.
Here are the three NACTOY award winners for best car, truck and SUV in 2024.
North American Car of the Year: Toyota Prius

The Toyota Prius and Prius Prime beat the Honda Accord and Hyundai Ioniq 6 for North American Car of the Year. It’s Toyota’s first win in any category since the Prius won back in 2004.
Toyota made the car better looking and sportier without sacrificing efficiency. The brand also doubled the EV range of the PHEV version. It’s not a surprising pick amidst stiff competition.