Reputations can be tricky business. (Just ask a certain pop singer.) At their best, they’re impossible to live up to; at their worst, they make it all but impossible to overcome the prejudice against you. For BMW, the brand has staked its reputation on being “the Ultimate Driving Machine” for so long, the carmaker finds itself forever at risk of disappointing its fans if a new car doesn’t live up to their definitions of the slogan — something that becomes increasingly problematic as BMW’s main body of actual customers want the brand to pursue a direction that’s more tech-packed and less corner-centric.
But just as car after car rolls out that has the fans doubting the brand … BMW tends to roll out something like the M2. Effectively a smaller BMW M4 on a budget, it packs all the driving fun that M enthusiasts love in a more accessible package.
Or at least, that’s what BMW wants you to believe. To find out if that’s true, I took the 2023 BMW M2 for a spin through the mountain roads outside Greensboro, South Carolina to see if it’s a true Ultimate … y’know.
The 2023 BMW M2: What We Think
BMW’s latest M2 is a tour de force of the characteristics that have inspired legions of Bimmer fanboys to worship the brand over the decades. It’s beautifully balanced to drive, with remarkable power, handling that makes it easy to toss about and a string ride/handling balance, all bound together by the delight of a six-speed manual gearbox. It’s also roomy and practical enough to be a daily driver (at least, for those without a family) — and on top of all that, with a starting price of under $65,000 that brings all the performance features you want and need, it’s practically a bargain by modern sports car standards.
The future may be mostly electric vehicles for the Bavarian Motor Works, but if there’s any chance of new internal-combustion BMWs rolling off production lines a decade from now, let’s pray that they follow closely in the M2’s template.
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