Editor’s Note: We’ve updated our comprehensive guide to the 2024 Toyota Land Cruiser with new details about the first batch of models arriving at select dealerships, as well as early insights on dealer markups.
Toyota killed off the Land Cruiser nameplate in America back in 2021. The J200 model was too expensive, too bloated and too dated. Thus, Toyota only provided the J300 model to America in Lexus LX form. But the brand did tell enthusiasts to stay tuned for future developments. And one very noteworthy future development is here as Toyota prepares to unleash the all-new 2024 Land Cruiser into the wild.
The 2024 Toyota Land Cruiser carries the same nameplate as its predecessors, but the vehicle itself is considerably different, stemming from a different branch of the Land Cruiser family tree. Here’s everything you need to know.
How much does the 2024 Land Cruiser cost?
Credit: ToyotaThe starting MSRP for the 2024 Toyota Land Cruiser is $55,950.
That’s about $30,000 cheaper than the outgoing Land Cruiser (about $45,000 when you factor in inflation). Prices will of course vary based on specific trim packages and configurations.
Regardless of the specific model you’re after though, brace yourselves for dealer markups. Various threads on Reddit and dedicated Land Cruiser forums are already spotting dealer markups listed at $20,000 over asking price on First Edition trim models, meaning you’d spend have to spend $90,000 in total.
In fairness, that particular dealer screenshot shared is located in Manhattan, which likely represents the high end of the spectrum. We wouldn’t be surprised if $10,000 markups were standard across the country given the crazy dealer markups we spotted on popular models from a variety of brands in 2023.
We recognize the power of the Land Cruiser name here but if you’re considering paying anywhere near this total price, you might as well take a long hard look at the 2024 Land Cruisers more luxurious cousin, the 2024 Lexus GX.
When will the 2024 Land Cruiser arrive at U.S. dealerships?
ToyotaLike the J300 model and the 4Runner, the 2024 Land Cruiser is built in Japan. According to a Toyota representative speaking directly with Car and Driver. These are the first of 5,000 units to hit the United States. Keep in mind that these initial models feature a more expensive First Edition trim package at an MSRP of $76,345 including the destination charge. And that’s before taking into account any dealer markups.
Base models at more affordable price points will not be hitting dealerships at a later date, which the Toyota rep told Car and Driver “will not be a large lag.” What exactly that means is anyone’s guess, but sometime this summer feels like a reasonable assumption.
Which U.S. dealerships are getting the 2024 Land Cruiser?
Credit: ToyotaAccording to the same Car and Driver report, Land Cruiser allocations to dealerships will be based on the dealership’s past sales of the Toyota 4Runner. Not surprisingly, the report also states that the Southeast, Gulf States and the Denver, Colorado are the biggest regions for 4Runner sales, so dealerships in these are the states are likely to receive a larger proportion of 2024 Land Cruiser models than those located elsewhere.
While we of course don’t know exact numbers a given dealer will receive, some basic math can help put what a larger model allocation might look like into perspective. There are apparently 1,277 total Toyota Dealerships in the United States as of 2024. This means that if 2024 Land Cruisers were allocated evenly across all dealers, you could expect each dealership to receive between three or four models total.
In other words, it’s unlikely you’ll find a large number of First Edition Land Cruisers sitting around at even the biggest Toyota dealerships for a while.
What trims with the 2024 Land Cruise offer?
Jason BaxThe base model Land Cruiser grade is the Land Cruiser 1958. It’s a spartan offering the previous Land Cruiser generation didn’t have. The 1958 has manually adjusted fabric seats, a tiny 8-inch touchscreen and a 6-speaker sound system. The upper-tier Land Cruiser grade gets luxed up, has wider tires and brings more off-road tech like Toyota’s Multi-Terrain Select and Multi-Terrain Monitor. Upgrading also lets you disconnect the front stabilizer bar while off-roading.
The two grades are also visually distinct. Land Cruiser 1958 has round LED headlights like the FJ60. Land Cruiser has square headlights like the FJ62.
Toyota is also offering a Land Cruiser First Edition version. It’s basically the Land Cruiser grade, but it’s loaded with optional accessories like a roof rack, rock rails and a front skid plate. It has leather-trimmed seats, unlike the other grades. And it has round LED headlamps rather than square ones.
The 2024 Toyota Land Cruiser is smaller than its predecessor
ToyotaLike the J300 model, the Land Cruiser moves to Toyota’s new TNGA-F body-on-frame platform used on the Tundra and Sequoia. But it will be a substantially smaller vehicle, twinning with the new Lexus GX rather than the full-size LX. Compared to the J200 Land Cruiser, the new version is 4.4 inches narrower and 1.2 inches shorter. Toyota has not given the curb weight yet but expect that to be a smaller figure too.
The 2024 Toyota Land Cruiser is a turbocharged four-cylinder hybrid
NATHAN LEACH-PROFFERThe J200 Land Cruiser packed Toyota’s tried-and-true 5.7-liter V8. The new Land Cruiser moves to the four-cylinder i-Force Max powertrain Toyota is using in the 2024 Tacoma. It’s a 2.4-liter four-cylinder hybrid that puts out 326 horsepower and 465 lb-ft of torque (64 lb-ft more than the last Land Cruiser). That engine pairs with an 8-speed automatic transmission. The Land Cruiser has full-time four-wheel-drive with a two-speed high and low transfer case.
What kind of fuel economy does the 2024 Land Cruiser get?
ToyotaFull EPA numbers have not been revealed for the 2024 Land Cruiser yet. But the brand estimates it will earn 23 mpg combined in EPA testing. That rating isn’t as high as leaks suggested, but it’s still dramatically better than the 2021 Land Cruiser, which averaged 13 mpg city and 17 mpg highway. And it’s six mpg better than the Land Cruiser’s 2024 Lexus GX sibling powered by a stricly internal-combustion engine.
How much ground clearance does this Toyota have?
ToyotaThe 2024 Land Cruiser has up to 8.7 inches of ground clearance, 0.2 inches less than the previous Land Cruiser and 0.9 inches less than the 4Runner TRD Pro. It will also offer 31-degree approach, 25-degree break over and 22-degree departure angles. The previous model was 32 degrees, 21 degrees and 24 degrees respectively. While off-road tech various by grade, every Land Cruiser will feature an electronic locking rear differential.
The Land Cruiser will also have less towing capacity than the previous version, 6,000 pounds vs. 8,100 pounds for the J300.
What colors does the new Land Cruiser come in?
ToyotaToyota is offering seven exterior colors on the 2024 Land Cruiser: Ice Cap, Wind Chill Pearl, Underground, Black, Meteor Shower, Trail Dust and Heritage Blue. Trail Dust and Heritage Blue are two-tone colors with a Grayscape roof.
The 2024 Toyota Land Cruiser: Quick Thoughts
Jason BaxIt’s too early to judge the Land Cruiser without driving or seeing it in person. But we do have a few quick thoughts.
We wonder how Toyota positions the new 4Runner against the new Land Cruiser. There’s a price point below the Land Cruiser for the 4Runner to slot into. Would the Land Cruiser skimming off some of its family and luxury audience free the 4Runner to lean into being more of a hard-edged off-roader?
Having different headlights for different trims is an interesting choice. We like the look of the rounded headlights and black panels from the Land Cruiser 1958 better. But to get it, you have to accept a less-equipped car.
We’re also curious how Toyota deploys accessories with the Land Cruiser. It would seem ripe for a TRD Pro treatment with a lift and all-terrain tires. But that does not appear to be in play for now.
Toyota2024 Toyota Land Cruiser
Specs
| Powertrain | i-FORCE MAX Turbocharged 2.4-liter Hybrid |
| Hybrid Battery | 1.87-kWh NiMH Battery |
| Horsepower | 326 |
| Torque | 465 lb-ft |
| Seats | 5 |
| Transmission | Eight Speed Automatic |
| Drivetrain(s) | Full-Time 4×4 |
| Off-Roading Features | Center and Rear Locking Differentials | Available Front Stabilizer Bar Disconnect Mechanism (SDM), |
| Trims | Land Cruiser 1958, Land Cruiser, Land Cruiser First Edition |
| Max Towing Capacity | 6000 lbs |
| Standard Safety Features | Toyota’s Safety Sense 3.0: Pre-Collision System with Pedestrian Detection | Lane Departure Alert with Steering Assist | Full-Speed Range Dynamic Radar Cruise Control | Lane Tracing Assist | Road Sign Assist | Automatic High Beams | Proactive Driving Assist |
| Ground Clearance | 8.7 inches |
| Wheelbase | 112.2 in. |
| EPA Fuel Economy | 23 mpg combined (estimated) |
| Starting MSRP | $55,950 |
Pros
- Retro good looks
- Better fuel economy with hybrid
- Now far more affordable than previous Land Cruiser
Cons
- Only 8.7 inches of ground clearance, less than a Subaru Wilderness model
- No stock all-terrain tires
