6 New Cars That Are Actually Selling for Below MSRP

Deals may be coming for some of our favorite pickups and EVs.

Published October 22, 2023

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New car prices have been high the past couple of years with inflation and supply chain issues. But car inventory is rising, and the market is starting to soften — a bit. According to an iSeeCars.com study, the average car sold for 8.5 percent above MSRP in June 2023 (down from 10.2 percent in July 2022). And we’re even starting to see a few cars going for under MSRP on average, a sign that once ubiquitous incentives and financing deals manufacturers used to move inventory could be on the horizon.

Here are the cars currently selling for under their MSRP on average.

Chrysler Pacifica Hybrid

buy a chrysler pacifica instead gear patrol slide 1

Average MSRP: $50,620
Average Sale Price: $49,661
Percent Difference: -1.9%

This plug-in hybrid is less powerful than the gas engine at 260 horsepower and only comes in front-wheel-drive. But it does give you 32 miles of EV range for all of those school runs.

READ OUR MINIVAN GUIDE

Infiniti QX80

Average MSRP: $82,333
Average Sale Price: $81,292
Percent Difference: -1.3%

The QX80 is Infiniti’s flagship, full-size luxury body-on-frame SUV. It has been in production since 2010, although it has been rebadged and received several facelifts and enhancements since then.

READ OUR REVIEW

Ford F-150

Average MSRP: $84,847
Average Sale Price: $84,146
Percent Difference: -0.8%

The F-150 is America’s best-selling vehicle. And new offerings like the new V8-powered Raptor R and electric F-150 Lightning have pushed the average MSRP to a staggering price.

READ OUR REVIEW

Hyundai Ioniq 5

Average MSRP: $51,551
Average Sale Price: $51,289
Percent Difference: -0.5%

The Ioniq 5 isn’t really an SUV, if we’re being honest. But it’s brilliant — electric or not. No surprise it took home World Car of the Year honors for 2022.

READ OUR REVIEW

Chevrolet Silverado 1500

Average MSRP: $52,050
Average Sale Price: $51,835
Percent Difference: -0.4%

Chevrolet has been fleshing out its full-size Silverado pickup lineup with a new ZR2 off-roading trim and a revamped four-cylinder engine option (even if you won’t catch Chevy calling it that).

READ OUR REVIEW

Hyundai Ioniq 6

Average MSRP: $50,566
Average Sale Price: $50,508
Percent Difference: -0.1%

Hyundai riffed off the Ioniq 5 with another quirky E-GMP offering, the Ioniq 6. It’s a swoopy, hyper-efficient sedan. And it garnered Hyundai back-to-back World Car of the Year awards.

READ OUR REVIEW