Hyundai and Kia live under the same corporate umbrella. But besides sharing tech and platforms (and, well, price points), the two are different brands. Kia followed up their E-GMP standout EV6 with the no-brainer EV9 — a conventional three-row family crossover destined to sell. Hyundai — though it has an EV9 sibling called the Ioniq 7 en route — took a less intuitive route after the Ioniq 5, with the Ioniq 6.
The Hyundai Ioniq 6 is a new sedan — launching at a time few want to buy sedans. Penchant for pixel-detailing aside, the Ioniq 6 darts off in a different design direction from the Ioniq 5 with a distinctive, hyper-sleek swooping body; the 6 almost looks more like a Porsche. The Ioniq 6 arrives at virtually the same price point as the Ioniq 5 — to compete for the same customers. It was a weird decision for Hyundai to bring the Ioniq 6 instead of fast-tracking the 7. But weird is intriguing — especially from a Hyundai brand that has been rolling out bangers with all types of powertrains lately.
The looks may inspire double takes. But the Ioniq 6’s slippery shape creates a super-low drag coefficient of 0.219, which rivals the likes of the Lucid Air, Tesla Model S and Mercedes EQS. Its aerodynamics makes it one of the longest-range EVs on the road with top ranges of 361 miles for rear-wheel-drive and 316 miles for all-wheel-drive. We can’t call those range numbers Tesla-esque because they beat the Model 3 at the same price point. That efficiency feat was impressive enough for the Ioniq 6 to snag Hyundai a second-straight World Car of the Year award.
I tested the Hyundai Ioniq 6 twice, for a day at the initial launch event in Arizona and for a week as a family car at home in Michigan. And it intrigued me more every time I drove it.
The 2023 Hyundai Ioniq 6: What We Think

Like the Ioniq 5, the Ioniq 6 is an unerringly pleasant everyday driver. And with the SE trims and the long-range battery pack, you get some of the best range and charging tech on the EV market for about the average price Americans spend on a new car. We’ve waited for legacy manufacturers to come up with a Tesla Model 3 killer, and the Ioniq 6 is it.
I do wonder whether buyers will find the Ioniq 6 too weird and stylized. Hyundai used phrases like “confident in their choices” and “comfortable standing apart” to describe its target millennial Ioniq 6 buyer — a tacit admission the car may not be for normies. And many — like my wife — may flat-out reject the prospect of buying a sedan.